ONCs’ Top Tips for Attending ASCO 2017

Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news. With a lot…

2017 ACC, Opinions, Feedback and More from Our Docs

At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had…

Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead…

"I’ll Take my Prescription Medium-Rare"

Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible) idea, it is arguably time to think again. “Arguably” meaning that meat-lovers might have finally…

VeriHistory Lesson: ASR, Big Data, and Accuracy

  The market research we conduct at Verilogue is a bit unique.  It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers.  While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts…