MEDADNEWS: SPECIALTY REPS: THE SMALLER, SMARTER SALES FORCE

The pharmaceutical sales force is undergoing a dra-matic evolution as the pharmaceutical industry shifts from pri-mary-care drugs to biotechnology and specialist medicines. To effectively promote this changing product mix, marketers must adapt their sales and marketing models. In particular, marketers need sales representatives with more clinical knowledge, patient focus, managed-care fluency, and understanding of territories.…

FDA FILES: A MORE TRANSPARENT FDA

FDA is under new management. Margaret Hamburg, M.D., was sworn in to her position as FDA commissioner May 22, 2009, by Health and Human Services Secretary Kathleen Sebelius. Dr. Hamburg is an authority on global health,public health systems, infectious disease, bioterrorism, and emergency preparedness. She served as the Nuclear Threat Initiative’s founding VP for the…

MEDADNEWS: PHYSICIANS DRIVE VACCINE DIALOGUE

Vaccines are anticipated to be one of the fastest-growing segments of the pharmaceutical market between 2008 and 2023. Analysts believe that new legislation, advancements in science, and enhanced vaccine awareness are contributing to vaccines growth, particularly in the United States. Recent growth of vaccines, such as sales of Merck & Co.’s blockbuster cervical cancer vaccine…

VERILOGUE FEATURED IN BUSINESS WEEK ONLINE

Don’t spend precious resources wooing early-stage investors. First build your business, then seek funding that can help you grow It’s the ongoing irony of early-stage investing: Just when your little-engine-that-could startup desperately needs funding, sophisticated investors have no interest in parting with their money. Not for a startup, not right now. But once your company…

VERILOGUE GUEST PRESENTER AT 2008 PMRG CONFERENCE

FORT WASHINGTON, Pa, October 14, 2008 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will discuss the opportunities that exist to understand and shape customer attitudes and behaviors at the clinical point-of-practice. Specifically, Verilogue’s case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Philadelphia later this…

VERILOGUE UNVEILS REAL PATIENT CONCERNS RELATED TO HIGH CHOLESTEROL AT THIS YEAR’S AACH CONFERENCE

FORT WASHINGTON, PA, October 13, 2008 – One of the biggest challenges facing primary care physicians treating patients with high cholesterol is getting patients to agree and adhere to recommended treatments, be they in the form of pharmaceutical therapy, lifestyle modifications, or a combination of each. At the annual American Academy of Communication in Healthcare (AACH…

Bridging the Communication Gap Between Physicians & Patients

New patient education and tools and technologies are helping to fill the monstrous gap in patient-physican communications.But even the best tools have to address the need for simple ,clear communication for both parties.PharmaVoice taps experts form all sides of the patient education specificatrum to find out what they believe make for the most effective interactions…

VERILOGUE FEATURED IN RESEARCH MAGAZINE

So who are these ‘patients’ that everyone’s talking about? UK agency Healthcare Research Worldwide(HRW) has gone some way to finding out with its work on patient complaince – or rather non-complaince. The firm began looking into the issue in 2005 having heard much talk about the compliance issue, but seen little action to address it.Caroline…