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Author Archives: Verilogue

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The Market Researcher’s Guide to Knowledge Management

Knowledge Management, Thought LeadershipBy VerilogueNovember 7, 2018

EBook Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers. DOWNLOAD

Physicians Tell All: Sales Rep Confessional

Sales Rep Training, Thought LeadershipBy VerilogueNovember 7, 2018

Video Interview We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers. WATCH

Turning "Big Data" into "Thick Data" with Patient Netnography

Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Verilogue’s Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through “big” social media chatter. WATCH

How to Align Your Brand Messaging to Real Patient and Physician Language

Brand Positioning, Message & Creative Development, Patient and Physician Education, Qualitative Research, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. WATCH

Finding Common Ground for Patient and Physician Communications

Adherence and Compliance, Communication Research, Message & Creative Development, Patient and Physician Education, Thought LeadershipBy VerilogueNovember 7, 2018

Whitepaper Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. DOWNLOAD

Understanding the Opportunities and Gaps in Physician-Patient Conversation

Communication Research, Dialogue 101, Patient Engagement, Thought LeadershipBy VerilogueNovember 7, 2018

Pre-Recorded Panel Discussion Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue. WATCH

Leveraging Patient Narratives for Individual Outcomes

Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

Illustrated Research Poster Download Verilogue’s cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient’s journey. DOWNLOAD

Gaining a Deeper Understanding of the Illness Narrative

Multi-Modal Research, Patient Journey, Qualitative Research, Thought LeadershipBy VerilogueNovember 7, 2018

Multi-Modal Case Study Explore the patient’s unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews. DOWNLOAD

Live from SPBT 2013: Secrets of the Patient Journey

Sales Rep Training, Thought LeadershipBy VerilogueNovember 7, 2018

Sales Training Workshop In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of issues (e.g, delivering diagnoses, making treatment decisions, drivers of patient acceptance/pushback). WATCH

Patient Education in Asymptomatic Conditions

Patient and Physician Education, Thought LeadershipBy VerilogueNovember 7, 2018

Dialogue Case Study Download Verilogue’s latest dialogue case study to hear how two physicians approach the challenge of educating patients about atrial fibrillation, an asymptomatic condition. DOWNLOAD

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