Video Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians. WATCH
Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Multiple Sclerosis exam room interactions. What words do patients use when talking about treatment via injection? This and more… DOWNLOAD
Whitepaper As a “Dialogue Detective” you’ll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market. DOWNLOAD
Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Breast Cancer exam room interactions. How does the breast cancer conversation compare to other tumor types? This and more… DOWNLOAD
On-Demand Webinar Watch this pre-recorded webinar and join us as we compare and contrast 10 real exam-room conversations displaying five types of treatment barriers and drivers, why they matter to your brand team, and how you can use dialogue insights to address them. WATCH
Whitepaper Want to improve adherence? Learn how to use dialogue to uncover the drivers and barriers to treatment acceptance in order to develop more effective messaging and support materials. DOWNLOAD
Video Verilogue’s Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39) WATCH
Video In this short video, Ketki Gupte, Senior Linguistic Analyst, will guide you through an overview of patient narratives, including real examples of the “Hero Narrative” uncovered in exam room conversations of patients suffering from Generalized Anxiety Disorder. (Duration: 2:40) WATCH
Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Rheumatoid Arthritis.What are the most popular questions asked by physicians? Where is pain mentioned most by RA patients? DOWNLOAD
On-Demand Webinar In this webinar Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits. WATCH