Point-of-Practice

High-Value Market Research Grounded in Reality

Verilogue’s Point-of-practice research methodology is designed specifically to capture and understand the dialogue that physicians have with their patients at the point-of-care. Using digital recording devices or our smartphone application, members of Verilogue’s physician panel record their conversations with select patients each month. Physicians also provide patient chart information and attitudinal data for value-added context to each interaction they submit.

Only Verilogue takes you into the exam room to listen to real, unscripted patient conversations at the point-of-care.

Our Process & Methodology

By utilizing a proprietary Verilogue mobile application, physicians and HCPs provide unfettered access to the healthcare experience in a natural environment. Verilogue’s team of medical linguists then review the de-identified interactions to identify critical moments within interactions that influence overall understanding, engagement, and behaviors of the participants. Aggregated information is then used to provide unique actionable insights to help and support future healthcare interactions.

Recording Patient Interactions

With the Verilogue App, healthcare providers record conversations with their patients directly in the exam room, at home, in a hospital, or even in a pharmacy.

Analyze & Transcribe

Our medical linguists analyze and interpret the patient conversation to understand gaps within the dialogue to identify patient emotions, behaviors, and more.

Provide Actionable Insights

Our team will work with your brand to deliver actionable insights which are aligned with your research goals and objectives.

Why Verilogue Insights?

Understand the reality of the patient experience

Unlike traditional market research providers, Verilogue’s team is composed of trained medical linguists that dive deep into the data to extract meaningful information. Our team has been working intently with the Healthcare industry for over 10 years to further understand the conversational gaps at the point-of-care. If your brand team is looking to leverage patient-centric insights for your research, you have come to the right place, as Verilogue’s point-of-practice methodology will take you as close to the reality of the patient experience as you can get.

Want to Learn More?

Check out some of our work below!

Whitepaper: How to Craft High Impact Messaging Using Natural Language

In this crowded space, marketers are challenged more than ever to deliver high-impact messaging that fills a unique space in the minds of their consumers. To engage patients and physicians we must not only think like them, we have to speak like them too.

CASE STUDY: Best Practices in Risk Communication

In many conversations, demographic differences play a large role in the office visit. In this case study, we will examine how Dermatologists discuss risk within the exam room and how the language used by physicians varies based on patient age.

ON DEMAND Webinar: Communication Gaps in the Exam Room

In this Webinar, we discuss the most detrimental communication gaps within the patient journey, and how your brand can improve its communication strategy to close those gaps. Watch our webinar to learn more!