The year was 2005, and our founders Jeff Kozloff and Jamison Barnett were tirelessly conducting qualitative market research—and lots of it—for a major pharmaceutical manufacturer. They had learned a lot about the before and after of the patient’s visit to the physician’s office, but had no accurate way of understanding the crucial interactions occurring during those office visits.
Whereas most of the research world at the time was relying on recall-based research methods, Jeff and Jamison saw the need to simply listen. They had a powerful vision: devise a way for the healthcare industry to uncover natural exam-room conversations between patients and their healthcare providers and do it in a way that is more actionable, and cost-efficient.