The year was 2005, and our founders Jeff Kozloff and Jamison Barnett were tirelessly conducting qualitative market research—and lots of it—for a major pharmaceutical manufacturer. They had learned a lot about the before and after of the patient’s visit to the physician’s office, but had no accurate way of understanding the crucial interactions occurring during those office visits.
Whereas most of the research world at the time was relying on recall-based research methods, Jeff and Jamison saw the need to simply listen. They had a powerful vision: devise a way for the healthcare industry to uncover natural exam-room conversations between patients and their healthcare providers and do it in a way that is more actionable, and cost-efficient.
Our Company
IMPROVING THE LIVES OF PATIENTS ONE DIALOGUE AT A TIME
Verilogue is a Healthcare Market Research / Data Analytics company, which conducts qualitative research through recording patient-physician conversations in the exam room, at a pharmacy, or in a hospital. Verilogue works with companies to use the insights gathered to impact DTC ad campaigns, patient messaging, internal marketing efforts, and educational information. Currently, we are the only company in the world who offers this service on a large scale.
Verilogue has amassed over 150,000 healthcare dialogues which have been transcribed and paired with the associated physician-patient audio. Our data is held in an incredibly large info management program, which allows individuals or teams to search through the database to harvest and locate insights, which can be sorted by demographic data, treatment usage, disease state, and more. Similar to a search engine, Verilogue’s RevealMR tool allows users to navigate through the verbatim transcripts to find their desired information.
OUR DATA
The World’s Largest Database of Healthcare Conversations
The History of Verilogue
How we came to be the World’s Leading Provider of Qualitative based Healthcare Research
THE BEGINNING
PUBLICIS ACQUISITION
In 2013, Publicis purchased Verilogue, to intertwine them as a healthcare insight provider in the larger scale power-of-one movement. The acquisition of Verilogue further strengthens PHCG’s portfolio by providing clients with an expanded set of customer insight capabilities and new evidence-based customer communications and training programs.
Verilogue has since become the healthcare dialogue experts with more experience in more disease states than anyone else. As purveyors of the world’s largest collection of recorded exam-room dialogues, our talented team of market researchers and staff medical linguists deliver invaluable insights to our clients.
PRESENT DAY
Since 2006, Verilogue has come a long way as a healthcare market research organization, concretely positioned as the global leader in healthcare dialogue and patient based qualitative & ethnographic research. With an amassed database of over 150,000 conversations, Verilogue has captured dialogues in over 150 disease states, across 40 different physician specialties, and in over 12 countries. With steady growth, Verilogue has increased their team and broaden capabilities, becoming the premier provider of customer centric insights to the healthcare industry.