Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.
Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue.
Download Verilogue’s cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient’s journey.
Explore the patient’s unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews.
In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of issues (e.g, delivering diagnoses, making treatment decisions, drivers of patient acceptance/pushback).