The Market Researcher’s Guide to Knowledge Management
EBook
Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers.
Physicians Tell All: Sales Rep Confessional
Video Interview
We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers.
Turning "Big Data" into "Thick Data" with Patient Netnography
On-Demand Webinar
Verilogue’s Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through “big” social media chatter.
How to Align Your Brand Messaging to Real Patient and Physician Language
On-Demand Webinar
Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.
Finding Common Ground for Patient and Physician Communications
Whitepaper
Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.