In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Type II Diabetes. What words do physicians use to describe ‘sugar’? This and more…
Verilogue has identified four primary types of patient education gaps that you shouldn’t ignore: Disease, treatment, lifestyle, and test results education. In this webinar we share suggestions for ways you can bridge these gaps, a key opportunity to improve your brand’s reputation among physicians and patients.
Watch this on demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for your brand.
We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.