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Daily Archives: November 7, 2018

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  3. November
  4. 07

Your Patient Journey Passport: Exploring Attitudes and Motivations via Reality-Based Research

Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Join Verilogue’s medical linguistics experts as they share unique, reality-based research methods to uncover patient attitudes and motivations along the Patient Journey. WATCH

A New Path of Discovery: Traversing the Patient Journey Through Dialogue

Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

Whitepaper Gain access to the real patient journey. Learn how to use real dialogue to reinforce or challenge your assumptions of the patient’s perspective on disease, and humanize the research data you mine for insights. DOWNLOAD

11 Ways to Use Dialogue Research to Take Your Marketing from Good to Great

Dialogue 101, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Inform, enlighten, and strengthen the decisions you make about your brand with 11 advanced applications of physician-patient dialogue. WATCH

The Definitive Guide to Dialogue Research

Dialogue 101, Thought LeadershipBy VerilogueNovember 7, 2018

Definitive Guide Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals. DOWNLOAD

Hepatitis C

Medical Infographics, Thought LeadershipBy VerilogueNovember 7, 2018

Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Hepatitis C exam room interactions. What are the reported symptoms of patients suffering from Hepatitis C? And more… DOWNLOAD

Alzheimer’s Disease

Medical Infographics, Thought LeadershipBy VerilogueNovember 7, 2018

Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Alzheimer’s Disease exam room interactions. What are the reported symptoms of patients suffering from Alzheimer’s Disease? And more… DOWNLOAD

Secrets from the Exam-Room: Getting the Scoop on Competitor Brand Positioning

Brand Positioning, Competitor Intelligence, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in the market. WATCH

The True Lexicons of Patients and Physicians

Message & Creative Development, Thought LeadershipBy VerilogueNovember 7, 2018

Video Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians. WATCH

Multiple Sclerosis

Medical Infographics, Thought LeadershipBy VerilogueNovember 7, 2018

Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Multiple Sclerosis exam room interactions. What words do patients use when talking about treatment via injection? This and more… DOWNLOAD

Dialogue Detective: Gathering Competitor Intelligence Through Exam-Room Conversation

Brand Positioning, Competitor Intelligence, Thought LeadershipBy VerilogueNovember 7, 2018

Whitepaper As a “Dialogue Detective” you’ll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market. DOWNLOAD

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