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Daily Archives: November 7, 2018

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  2. 2018
  3. November
  4. 07

How to Align Your Brand Messaging to Real Patient and Physician Language

Brand Positioning, Message & Creative Development, Patient and Physician Education, Qualitative Research, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. WATCH

Finding Common Ground for Patient and Physician Communications

Adherence and Compliance, Communication Research, Message & Creative Development, Patient and Physician Education, Thought LeadershipBy VerilogueNovember 7, 2018

Whitepaper Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. DOWNLOAD

Understanding the Opportunities and Gaps in Physician-Patient Conversation

Communication Research, Dialogue 101, Patient Engagement, Thought LeadershipBy VerilogueNovember 7, 2018

Pre-Recorded Panel Discussion Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue. WATCH

Leveraging Patient Narratives for Individual Outcomes

Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

Illustrated Research Poster Download Verilogue’s cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient’s journey. DOWNLOAD

Gaining a Deeper Understanding of the Illness Narrative

Multi-Modal Research, Patient Journey, Qualitative Research, Thought LeadershipBy VerilogueNovember 7, 2018

Multi-Modal Case Study Explore the patient’s unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews. DOWNLOAD

Live from SPBT 2013: Secrets of the Patient Journey

Sales Rep Training, Thought LeadershipBy VerilogueNovember 7, 2018

Sales Training Workshop In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of issues (e.g, delivering diagnoses, making treatment decisions, drivers of patient acceptance/pushback). WATCH

Patient Education in Asymptomatic Conditions

Patient and Physician Education, Thought LeadershipBy VerilogueNovember 7, 2018

Dialogue Case Study Download Verilogue’s latest dialogue case study to hear how two physicians approach the challenge of educating patients about atrial fibrillation, an asymptomatic condition. DOWNLOAD

Uncover Breakthrough Insights Using Multi-Modal Ethnography

Multi-Modal Research, Patient Journey, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Learn how innovative observational research methodologies are layered to deliver an insider’s look into how patients speak and feel about their illness and interact with your products first-hand. WATCH

Navigating Patient Treatment Pushback

Adherence and Compliance, Patient Journey, Thought Leadership, Treatment Decision MakingBy VerilogueNovember 7, 2018

Dialogue Case Study Hear how two physicians take dramatically different approaches to patient treatment reluctance.Understanding how these scenarios play out in the exam-room today has major implications for how your brand can support the physician-patient conversations of tomorrow. DOWNLOAD

Think Like Doctors, Talk Like Patients, and Develop a More Relevant Brand

Global Voice Research, Thought LeadershipBy VerilogueNovember 7, 2018

On-Demand Webinar Learn how you can leverage doctor-patient dialogue research to create more effective educational materials, improved messaging, and more powerful strategies. WATCH

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