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Daily Archives: December 13, 2017

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Two Reasons Why Drug Names Can Be A Challenge, Linguistically Speaking

VeriBlogBy VerilogueDecember 13, 2017

When I work on pipeline products, I always find the moment when drug names are announced incredibly fascinating, not just because it feels like the launch of a product’s identity in a sense, but also because the nuances of the name matter, maybe more than we realize. In the in-office dialogues, I hear the tentative…

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