HORSHAM, Pa. October 22, 2010 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will examine the current and future influence of EHR [Electronic Health Record] on the doctor-patient dialogue. Specifically, Verilogue’s case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Boston later this month will…

HORSHAM, Pa. – October 8, 2010 – Following a period of rapid growth and commercial success in an overall sluggish economy, healthcare market research firm Verilogue donated a day of community service to welcome home Pennsylvania troops returning from tours overseas. Under the guidance of Normandy Farms’ experienced chefs, Verilogue team members prepared entrees and notes…

Every year, I think this is it, we’ve reached the pinnacle. And yet, every year, I continue to be amazed by the individuals whom our readers have identified as the most inspiring, motivating, and outstanding leaders in the life-science industry. This special issue, now its sixth year, has become a must-read and one of the…

HORSHAM, Pa. – June 29, 2010 – The first health care market research company to listen to, analyze and deliver nationwide insights derived from naturally-occurring dialogue between patients and physicians,Verilogue today announced it has captured more than 50,000 physician-patient conversations across the continuum of care, from routine well visits to the heartfelt delivery of metastatic…

The battle for the hearts, minds and prescription pads of physicians treating targeted patients has always been challenging, but competitive pressures have never been more intense. Impending patent expirations threaten to expose billions of dollars in branded products to generic erosion. Mounting regulatory pressures, feverish political climate and lukewarm economic conditions place even greater restrictions…