Learn the Latest Best Practices
in Healthcare Dialogue Research
Global Voice Comparison
Compare and contrast the physician-patient interactions occurring in the United States, Spain, and the United Kingdom. Explore unique differences and similarities in dialogue dynamics.
Emotional Brand Loyalty and Other Successes from the Hospitality Industry
What can a Las Vegas hotel teach Pharma about Market Research? MGM's David Van Kalsbeek shares his winning strategies in this pre-recorded session.
The Market Researcher’s Guide to Knowledge Management
Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers.
Physicians Tell All: Sales Rep Confessional
We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers.
Turning "Big Data" into "Thick Data" with Patient Netnography
Verilogue's Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through "big" social media chatter.
How to Align Your Brand Messaging to Real Patient and Physician Language
Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.