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Dialogue Over Dialogue: Using the Customer's Voice

Expert Interview

We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.

How to Create High Impact Messaging Using Natural Language


Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand's message platform.

Physician-Patient Communication


A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more!

Loud & Clear: Three Ways to Help Patients Remember Your Marketing Message

On-Demand Webinar

This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention.