As the attention spans of consumers shorten and advertising tune-out continues to increase, competition for consumer engagement is more aggressive than ever.
In this crowded space, marketers are challenged more than ever to deliver high-impact messaging that fills a unique space in the minds of their consumers. To engage patients and physicians we must not only think like them, we have to speak like them too.
Download this whitepaper now and explore three different language analyses:
Lexicon Analysis: What specific words and phrases do patients and physicians commonly use when describing their illness experience?
Metaphor Analysis: How do patients and physicians conceptualize the disease and treatment journey?
- Narrative Analysis: When patients tell their experiential story, what does the narrative structure of those stories tell us about the patient’s outlook?
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