Words matter—that’s why we do the work that we do at Verilogue. We all probably agree that having clear and effective communication is important, but even more than that, the very words we choose can subtly impact those with whom we’re speaking. While most physicians try to provide succinct and easy-to-understand instructions for their patients,…
You might know Verilogue as an “ethnographic market research company” or a “dialogue research company” but did you know we also specialize in other qualitative research methods? Since 2012, Verilogue has conducted hundreds of non-dialogue qualitative research studies and this year we have committed to allocating even more resources to grow these capabilities so we…
August 18, 2018 – “Your doctor probably nags you to schedule cancer screening tests like mammograms and colonoscopies. These tests, after all, can be life-saving, and most doctors want to make sure you get them done. But when it comes to explaining the ways that certain screenings can cause you harm, your doctor may not…
August 13, 2018 – “Although national guidelines advise doctors to discuss the benefits and harms of lung cancer screening with high-risk patients because of a high rate of false positives and other factors, those conversations aren’t happening the way they should be, according to a study by researchers from the University of North Carolina Lineberger…
