A pharmaceutical brand wanted to strengthen the first-line treatment discussion, but first needed to understand the communication gaps within real in-office conversations. Verilogue analyzed authentic dialogue and transformed the findings into advisory-board exercises for dermatology KOLs. Working with the brand’s…
The conversation around menopause is growing. After all, every woman experiences this natural process, albeit at different times and in different ways. In everyday conversation, we tend to use the word menopause to mean the period of transition a woman experiences in her 40s and 50s – with hot flashes, night sweats, mood swings – that marks the end of her reproductive years. As…
Consumer wearables are more accessible than ever, but their value can quickly diminish without one critical element: action. Many people begin the New Year with a renewed focus on tracking what they eat. Almost immediately, the data is eye‑opening. A…