A pharmaceutical brand wanted to strengthen the first-line treatment discussion, but first needed to understand the communication gaps within real in-office conversations.

Verilogue analyzed authentic dialogue and transformed the findings into advisory-board exercises for dermatology KOLs. Working with the brand’s marketing, medical, and agency teams, the KOLs prioritized conversational opportunities and co-created strategies toward an ideal brand dialogue.

The work helped connect real exam-room challenges with brand-aligned activities and an ecosystem of tactics focused on onboarding and adherence.