Tag: Market Research
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Verilogue x GURT 2026
Where Linguistics Meets Marketing Research At GURT 2026, Verilogue researchers Brandon Barr and Samantha Creel will explore how linguistic analysis plays a critical role in modern marketing research and brand strategy, drawing from real-world physician–patient conversations. Linguistics in Practice: From…
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Unlock the Future of Market Research with Our Latest Webinar: “AI in Market Research: Getting to the Right Insights”
Hello, Verilogue Community! We’re thrilled to announce that our recent webinar, “AI in Market Research: Getting to the Right Insights,” is now available for on-demand viewing! If you missed the live event or simply want to revisit the wealth of…
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Are DTC TV Ads "Scaring" Patients?
A recent BBC article (“Medicine Information Leaflets ‘Too Scary’ says Experts”) illustrated how word choice and framing of side effects on drug inserts may sway patients towards not taking their medication. But why? The Academy of Medical Sciences report, which…