In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Hepatitis C exam room interactions. What are the reported symptoms of patients suffering from Hepatitis C? And more…
Learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in the market.
Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians.