VeriQual is different because we use sophisticated moderation and analytical techniques centered on the reality of customers’ experiences and applied linguistics.
We audit our point of care dialogues to inform overall questionnaire design to provoke stories of personal experiences. To do this, we use excerpts of actual HCP-patient dialogues as stimuli during the discussion to elicit respondent perceptions, motivations, and attitudes towards a specific situation.
Using actual point-of-care dialogue as stimuli ensures that respondent perceptions of products and behaviors are centered on reality, not recall.
This approach is an effective way to really get to the core of how your customers interpret relationships and circumstances both emotionally and rationally. We use projective written or verbal exercises and creative activities to uncover deeper feelings and associations, as well as guided storytelling or journaling to allow for a detailed accounting of complex and interconnected situations.
Trained linguists are able to go deeper into these stories to provide meaningful insights into not just what happens, but what is truly experienced.
Cognitive Linguistic Interviewing poses questions designed to engage respondents’ metacognition (thinking about thinking) and uses probes to thoroughly examine how respondents think and feel about the language in messages. This approach is effective in both promotional and educational messaging studies where it is critical to understand what will truly motivate your customers to take the desired action within the regulatory and safety parameters we need to consider.
Trained linguists are able to gain deep insight into the cognitive and behavioral impact of language choice to not just confirm what to say, but how best to say it.
Medical marketers have been challenged for years to develop messages and materials that can positively impact patients. At the same time, marketers spend an even greater effort in producing materials that support prescribing physicians. With Verilogue’s Co-Constructing the Ideal Dialogue program, we work hand in hand to evolve research that goes deeper than any other qualitative methodology that exists today, formatting and building materials that are dually effective for everyone involved with patient care.
On your product’s road to launch, a critical junction is the point you turn the science behind the molecule into a brand that connects with your customers. You do this by defining the brand’s positioning which forms the foundation for all future marketing and sales strategies. This is a turning point your brand team cannot miss, it’s when your product goes from a concept to a solution.