Don’t spend precious resources wooing early-stage investors. First build your business, then seek funding that can help you grow
It’s the ongoing irony of early-stage investing: Just when your little-engine-that-could startup desperately needs funding, sophisticated investors have no interest in parting with their money. Not for a startup, not right now. But once your company has traction, customers, and revenue, those same investors are all over it. The timing couldn’t be worse…or could it be perfect?