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Medical Metaphors: a Map to Effective Communication


Verilogue's Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39)

Narratives: Pathways to the Patient's Journey


In this short video, Ketki Gupte, Senior Linguistic Analyst, will guide you through an overview of patient narratives, including real examples of the "Hero Narrative" uncovered in exam room conversations of patients suffering from Generalized Anxiety Disorder. (Duration: 2:40)

Rheumatoid Arthritis


In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Rheumatoid Arthritis.What are the most popular questions asked by physicians? Where is pain mentioned most by RA patients?

Physician Typologies: New Strategies for Targeted Communication

On-Demand Webinar

In this webinar Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits.

The Big Book of Physician Typologies


The more marketers know about their target physician types, the more successful they will be at creating messages which are relevant to them. Verilogue’s physician typologies uncover a unique perspective on the physician not available through traditional research methodologies.

The Big Book of Patients Typologies


Understanding the communication preferences of patients is key to determining how to effectively reach, influence, and motivate them. Explore six unique patient typologies identified through communication behaviors exhibited during office visits.