We interviewed four members of the Verilogue Physician Panel to address real-world challenges to patient education and opportunities for pharmaceutical manufacturers to provide physician support.
Verilogue has identified four primary types of patient education gaps that you shouldn’t ignore: Disease, treatment, lifestyle, and test results education. In this webinar we share suggestions for ways you can bridge these gaps, a key opportunity to improve your brand’s reputation among physicians and patients.
Watch this on demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for your brand.
We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.