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How to Align Your Brand Messaging to Real Patient and Physician Language

On-Demand Webinar

Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.

Finding Common Ground for Patient and Physician Communications

Whitepaper

Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.

The True Lexicons of Patients and Physicians

Video

Verilogue's Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians.

Medical Metaphors: a Map to Effective Communication

Video

Verilogue's Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39)

How to Use Physician-Patient Dialogue to Boost Messaging Impact

On-Demand Webinar

Watch this on demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for your brand.

Dialogue Over Dialogue: Using the Customer's Voice

Expert Interview

We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.