Learn the Latest Best Practices
in Healthcare Dialogue Research
Dr. Buse Discusses Verilogue Analysis of Chronic Migraine
Dr. Buse discusses a Verilogue analysis of actual dialogues between general neurologists and patients with chronic migraine during routine office visits and offers suggestions for improving physician-patient communication.
Decoding the Top Communication Gaps Between Physicians and Patients
We've leveraged nearly a decade of medical linguistic expertise to decode the top communication gaps between patient and healthcare provider.
The Costly Impact of Implicit Questions
Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.
Representative Empathy: Increasing Access in a World of Detached Selling
Sales Trainers know that good selling is built on the foundations of product, disease state and customer knowledge, but fearless selling requires something more: representative empathy.
The Costly Impact of Implicit Questions
Download our latest whitepaper and learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.
How to Bridge the 4 Most Common Types of Physician-Patient Miscommunication
In this on-demand webinar we reveal the 4 most common types of miscommunication, and, most importantly, what your brand can do to correct them.
Global Voice Comparison
Compare and contrast the physician-patient interactions occurring in the United States, Spain, and the United Kingdom. Explore unique differences and similarities in dialogue dynamics.
Emotional Brand Loyalty and Other Successes from the Hospitality Industry
What can a Las Vegas hotel teach Pharma about Market Research? MGM's David Van Kalsbeek shares his winning strategies in this pre-recorded session.
The Market Researcher’s Guide to Knowledge Management
Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers.
Physicians Tell All: Sales Rep Confessional
We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers.
Turning "Big Data" into "Thick Data" with Patient Netnography
Verilogue's Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through "big" social media chatter.
How to Align Your Brand Messaging to Real Patient and Physician Language
Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.
Finding Common Ground for Patient and Physician Communications
Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.
Understanding the Opportunities and Gaps in Physician-Patient Conversation
Pre-Recorded Panel Discussion
Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue.
Leveraging Patient Narratives for Individual Outcomes
Illustrated Research Poster
Download Verilogue's cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient's journey.
Gaining a Deeper Understanding of the Illness Narrative
Multi-Modal Case Study
Explore the patient's unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews.
Live from SPBT 2013: Secrets of the Patient Journey
Sales Training Workshop
In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of issues (e.g, delivering diagnoses, making treatment decisions, drivers of patient acceptance/pushback).
Patient Education in Asymptomatic Conditions
Dialogue Case Study
Download Verilogue's latest dialogue case study to hear how two physicians approach the challenge of educating patients about atrial fibrillation, an asymptomatic condition.
Uncover Breakthrough Insights Using Multi-Modal Ethnography
Learn how innovative observational research methodologies are layered to deliver an insider's look into how patients speak and feel about their illness and interact with your products first-hand.
Navigating Patient Treatment Pushback
Dialogue Case Study
Hear how two physicians take dramatically different approaches to patient treatment reluctance.Understanding how these scenarios play out in the exam-room today has major implications for how your brand can support the physician-patient conversations of tomorrow.
Think Like Doctors, Talk Like Patients, and Develop a More Relevant Brand
Learn how you can leverage doctor-patient dialogue research to create more effective educational materials, improved messaging, and more powerful strategies.
Your Patient Journey Passport: Exploring Attitudes and Motivations via Reality-Based Research
Join Verilogue's medical linguistics experts as they share unique, reality-based research methods to uncover patient attitudes and motivations along the Patient Journey.
A New Path of Discovery: Traversing the Patient Journey Through Dialogue
Gain access to the real patient journey. Learn how to use real dialogue to reinforce or challenge your assumptions of the patient's perspective on disease, and humanize the research data you mine for insights.
11 Ways to Use Dialogue Research to Take Your Marketing from Good to Great
Inform, enlighten, and strengthen the decisions you make about your brand with 11 advanced applications of physician-patient dialogue.
The Definitive Guide to Dialogue Research
Whether you're new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Hepatitis C exam room interactions. What are the reported symptoms of patients suffering from Hepatitis C? And more...
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Alzheimer's Disease exam room interactions. What are the reported symptoms of patients suffering from Alzheimer's Disease? And more...
Secrets from the Exam-Room: Getting the Scoop on Competitor Brand Positioning
Learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in the market.
The True Lexicons of Patients and Physicians
Verilogue's Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians.
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Multiple Sclerosis exam room interactions. What words do patients use when talking about treatment via injection? This and more...
Dialogue Detective: Gathering Competitor Intelligence Through Exam-Room Conversation
As a "Dialogue Detective" you'll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market.
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Breast Cancer exam room interactions. How does the breast cancer conversation compare to other tumor types? This and more...
Turning Treatment Barriers Into Drivers Using Dialogue
Watch this pre-recorded webinar and join us as we compare and contrast 10 real exam-room conversations displaying five types of treatment barriers and drivers, why they matter to your brand team, and how you can use dialogue insights to address them.
Turning Treatment Barriers Into Drivers: An Exam-Room Dialogue Perspective
Want to improve adherence? Learn how to use dialogue to uncover the drivers and barriers to treatment acceptance in order to develop more effective messaging and support materials.
Medical Metaphors: a Map to Effective Communication
Verilogue's Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39)
Narratives: Pathways to the Patient's Journey
In this short video, Ketki Gupte, Senior Linguistic Analyst, will guide you through an overview of patient narratives, including real examples of the "Hero Narrative" uncovered in exam room conversations of patients suffering from Generalized Anxiety Disorder. (Duration: 2:40)
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Rheumatoid Arthritis.What are the most popular questions asked by physicians? Where is pain mentioned most by RA patients?
Physician Typologies: New Strategies for Targeted Communication
In this webinar Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits.
The Big Book of Physician Typologies
The more marketers know about their target physician types, the more successful they will be at creating messages which are relevant to them. Verilogue’s physician typologies uncover a unique perspective on the physician not available through traditional research methodologies.
The Big Book of Patients Typologies
Understanding the communication preferences of patients is key to determining how to effectively reach, influence, and motivate them. Explore six unique patient typologies identified through communication behaviors exhibited during office visits.
Patient Typologies: Right Audience, Right Message
In this presentation, Verilogue will take you beyond segmentation to explore six patient typologies identified through communication behaviors exhibited during office visits.
Listening for Gaps in Patient Education
Discover how samples of real healthcare conversations are reviewed and analyzed together to reveal education gaps your brand can correct with educational materials.
Physician Roundtable: Patient Education
We interviewed four members of the Verilogue Physician Panel to address real-world challenges to patient education and opportunities for pharmaceutical manufacturers to provide physician support.
Type II Diabetes
In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Type II Diabetes. What words do physicians use to describe 'sugar'? This and more...
Four Patient Education Gaps You Shouldn't Ignore
Verilogue has identified four primary types of patient education gaps that you shouldn't ignore: Disease, treatment, lifestyle, and test results education. In this webinar we share suggestions for ways you can bridge these gaps, a key opportunity to improve your brand's reputation among physicians and patients.
How to Use Physician-Patient Dialogue to Boost Messaging Impact
Watch this on demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for your brand.
Dialogue Over Dialogue: Using the Customer's Voice
We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.
How to Create High Impact Messaging Using Natural Language
Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand's message platform.
A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more!
Loud & Clear: Three Ways to Help Patients Remember Your Marketing Message
This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention.