The year was 2005, and our founders Jeff Kozloff and Jamison Barnett were tirelessly conducting qualitative market research—and lots of it—for a major pharmaceutical manufacturer. They had learned a lot about the before and after of the patient’s visit to the physician’s office, but had no accurate way of understanding the crucial interactions occurring during those office visits. They believed that the physician-patient interaction was the true epicenter of healthcare, and missing the fundamental understanding of what occurred during those interactions didn’t sit well with either of them.
Whereas most of the research world at the time was relying on recall-based research methods, Jeff and Jamison saw the need to simply listen. They had a powerful vision: devise a way for the healthcare industry to uncover natural exam-room conversations between patients and their healthcare providers and do it in a way that is more actionable, more cost efficient, and more rapid than traditional ethnographic methods.
In 2006, they recruited a handful of physicians to record conversations with patients using handheld digital recorders, and Verilogue (veri - for ‘real’, logue - for ‘dialogue’) was born.
Verilogue has since become the healthcare dialogue experts with more experience in more disease states than anyone else. As purveyors of the world’s largest collection of recorded exam-room dialogues, our talented team of market researchers and staff medical linguists deliver invaluable insights to our clients.
Together, we’re working around the globe to improve healthcare one conversation at a time.