Verilogue News and events

MedAdNews: Little empathy for side effect fears

August 17, 2009

Generalized fears about taking medications are common among patients, according to a new study issued by Verilogue exploring the actual fears and concerns patients most frequently discuss in their doctors’ offices and how doctors respond to them

MedAdNews: Specialty reps: the smaller, smarter sales force

August 09, 2009

Marketers must rethink their sales-force models as product portfolios become increasingly weighted towards specialty medicine

FDA Files: A more transparent FDA

July 19, 2009

FDA is under new management. Margaret Hamburg, M.D., was sworn in to her position as FDA commissioner May 22, 2009, by Health and Human Services Secretary Kathleen Sebelius. Dr. Hamburg is an authority on global health, public health systems, infectious disease, bioterrorism, and emergency preparedness

MedAdNews: Physicians drive vaccine dialogue

July 04, 2009

Recorded patient-physician conversations provide an understanding of how vaccines are discussed at doctor’s visits and identify communication needs

Verilogue featured in Business Week Online

October 16, 2008

needs update