Number of Market Researchers on Team
Number of Qualitative Projects Done Per Year
Based on 9 hours of lost productivity per employee.
Source: The Hidden Costs of information at Work
Based on $100k average annual salary per employee
90% of your data is only used once*. We conservatively assume a reuse or remonetizing of half of those insights, and average project cost $65k.
Source: The High Cost of Not finding information
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