VERILOGUE STUDY: HOW ONLINE PATIENT COMMUNITIES ARE INFLUENCING THE DOCTOR-PATIENT DIALOGUE

HORSHAM, Pa. – November 10, 2010 – The doctor-patient relationship has long been an asymmetric one in which the physician’s clinical agenda trumps the patient’s need to voice and explore his/her health concerns. To bridge this gap in competing priorities, many patients turn to online third-party resources, such as Internet-based health support groups and health…

VERILOGUE ANNOUNCES NEW GLOBAL MARKET RESEARCH OFFERING

HORSHAM, Pa. November 5, 2010 – Innovative health care market research firm Verilogue continues its trend of rapid growth with the announcement that it now provides pharmaceutical marketers with the same unique insight into the physician-patient conversation on a global scale. As it moves into the European market, Verilogue remains true to its core business…

VERILOGUE PRESENTS ON ELECTRONIC HEALTH RECORDS AND THE PHYSICIAN-PATIENT RELATIONSHIP AT PMRG

HORSHAM, Pa. October 22, 2010 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will examine the current and future influence of EHR [Electronic Health Record] on the doctor-patient dialogue. Specifically, Verilogue’s case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Boston later this month will…

VERILOGUE DISHES OUT FOR RETURNING PENNSYLVANIA TROOPS

HORSHAM, Pa. – October 8, 2010 – Following a period of rapid growth and commercial success in an overall sluggish economy, healthcare market research firm Verilogue donated a day of community service to welcome home Pennsylvania troops returning from tours overseas. Under the guidance of Normandy Farms’ experienced chefs, Verilogue team members prepared entrees and notes…

VERILOGUE ACHIEVES RECORD GROWTH IN FIRST HALF OF 2010

HORSHAM, Pa. – June 29, 2010 – The first health care market research company to listen to, analyze and deliver nationwide insights derived from naturally-occurring dialogue between patients and physicians,Verilogue today announced it has captured more than 50,000 physician-patient conversations across the continuum of care, from routine well visits to the heartfelt delivery of metastatic…

MEDAD NEWS: UNSCRIPTED SCRUTINY

The battle for the hearts, minds and prescription pads of physicians treating targeted patients has always been challenging, but competitive pressures have never been more intense. Impending patent expirations threaten to expose billions of dollars in branded products to generic erosion. Mounting regulatory pressures, feverish political climate and lukewarm economic conditions place even greater restrictions…